Scott discusses the challenge of being a sales leader. He shares seven keys that separate the average sales leader from the best sales leaders. They are:
- Create useful successful metrics that create progress.
- Provide visionary leadership.
- Develop talent and coach relentlessly.
- Pay close attention to selling roles.
- Focus on creating value in the sales process.
- Forecast with an understanding of where the customer is in the buying process.
- Motivate by using recognition and reward.