Would Customers Pay for Your Sales Calls?
Too many sales organizations must discount to win business—or find their customers ignore what they do better than the competition. Today, great products and services are a given, so it’s much harder to differentiate based on what you offer clients. Using the research and ideas in his Harvard Business Review Article “Would Customers Pay For Your Sales Calls?”, Scott will share the keys to getting past price-driven sales.
What Audiences Learn:
- The driving forces behind price-driven buying, and how to combat them
- 5 strategies for creating value in the sales process
- How sales professionals shift from communicating solutions to being part of the solution