Leadership for Revenue Growth

The most thoughtfully formulated growth strategy will fail if the sales organization can’t execute that strategy in real time. Leaders trying to grow their business have to shape their sales organization to deliver on both the strategy, and the promise of a highly valuable customer experience. Using content from several of his Harvard Business Review articles on this topic, including How To Get Your Sales Team To Execute Your Strategy, this speech highlights how senior leaders drive revenue growth.

What Audiences Learn:

• The 4 predictable failure points that executives must address
• The critical link between sales and the execution of your growth strategy
• 3 Keys to adopting a Revenue-Focused Leadership approach