Leadership for Revenue Growth Whitepaper Download

Corporate strategy, conceived in the boardroom, most often dies when handed over to a sales team on the front lines. The most thoughtfully formulated growth strategy will fail if the sales organization can’t execute that strategy in real time. In order to prevent the perversion of strategy, CEOs must take the lead in translating big-picture strategy so that sales teams can both understand and implement that strategy as intended.  Read more in my latest white paper.

 Click here to download your PDF copy of “Sales – Where Strategy Goes to Die.”

Edinger Consulting