Customers Need More Than Products

The best salespeople see a sale as a consultation, not a transaction. They find ways to benefit the customer beyond what the product offers. Here are three ways you can be more valuable to your potential clients: Help clients see issues they hadn’t...

Reinvent Your Personal Brand

Like so many of you reading this blog, my “to read” stack is piled halfway to the ceiling. Some books and longer articles that I want to read, and others, that for one reason or another, I need to read. Add to that stack the deluge of emails, daily...

Edinger Consulting