Get Over Your Fear of Sales

When you graduate from college with a degree in communication studies and rhetoric, the business world can look very confusing. Unsure of where I fit in, I explored options. Many friends suggested sales. I was doubtful. I worried that being in sales would not carry...

Do You Have A World Class Sales Culture?

A couple of months ago I was having dinner with Neil Rackham, sales guru, and mentor of mine. We talked about recent changes in the nature of sales and sales management, and agreed that companies with a sales oriented culture would have a source of significant...

The Metrics Sales Leaders Should Be Tracking

As an executive vice president for sales, I spent countless hours reviewing, examining, and analyzing the sales forecast for my company. I required the managers who reported to me to do the same. And that’s what they asked their reps to do, too.  We weren’t alone....

Edinger Consulting