3 Elements of Great Communication

To make it in any job, you need to be able to convey ideas clearly and effectively. There are three things the best communicators employ to deliver their message: Credibility. Prove your authority by demonstrating technical expertise in a specific area, which helps...

Would Customers Pay for Your Sales Calls?

When I speak to audiences of sales professionals and ask, “How many of you sell value versus price?” everyone raises their hand. But my next question “So how do you do that?” is frequently followed by an uncomfortable silence. Many consider...

Edinger Consulting