April 29: Success Will Come From Selling Differently 

Success Will Come From Selling Differently, Not From Selling Different Things The sales profession has changed drastically in the last 40 years, especially with the emergence of the now-common practice of solution selling. This approach, which arose out of the...

April 8: Efficiency Versus Effectiveness

Efficiency Versus Effectiveness When I consult with executives on the health of their company’s revenue stream, I’ll frequently ask them about what they measure. The answers range from little beyond the current quarter revenue forecast, to lengthy lists of sales team...

Edinger Consulting